#18: How to Figure Out the Real Problem When Everyone is Lying to You: Nailing Market Research and Building Better Solutions with Leanne, Customer Experience Design Lead at Sydney Water

If you’ve tried to identify a problem before, you might’ve found that this process is actually really hard – especially if people tend to tell you what you want to hear rather than the real truth. In this episode, we chat to Leanne Wei Yi Ng, Customer Experience Design Lead at Sydney Water and learn about how she does problem discovery professionally. Leanne shares her best techniques to improve market research and draws on what she does at Sydney Water, a service that all Sydney-siders use. After all, in order to build great solutions, you first need to understand the REAL problem. We also chat about what you can do to actually solve the problem well once you identify it. Enjoy the episode!

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